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Global Villages

Global Villages

Ger Duijzings

(2013)

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Book Details

Abstract

This book explores the multiple effects of globalization on urban and rural communities, providing anthropological case studies from postsocialist Bulgaria. As globalization has been studied largely in urban contexts, the aim of this volume is to shift attention to the under-examined countryside and analyse how transnational links are transforming relations between cities, towns and villages. The volume also challenges undifferentiated notions of ‘the countryside’, calling for an awareness of rural economic and social disparities which are often only associated with urban environments. The work focuses on how the ‘urban’ and ‘rural’ have been reconfigured following the end of socialism and the advent of globalization, in socioeconomic, as well as political, ideological and cultural terms.


‘I would recommend this book to anyone researching within the fields of post-socialism, neoliberal restructuring, rural and urban transformations […] [T]he diversity of research contexts offers a broad spectrum of recent research that does justice to the complex and complementary roles that rural and urban localities play in our current global climate.’ —Aneliya Kuzmanova, ‘Martor – The Museum of the Romanian Peasant Anthropology Review’


This book explores the multiple effects of globalization on urban and rural communities, providing anthropological case studies from postsocialist Bulgaria. As globalization has been studied largely in urban contexts, the aim of this volume is to shift attention to the under-examined countryside and analyse how transnational links are transforming relations between cities, towns and villages in Bulgaria.

Since the opening of borders after the end of socialism (1989) and Bulgaria’s EU accession (2007), rural communities have been drawn into new transnational connections and global ‘shortcuts’ that transcend the framework of the (formerly socialist) nation-state. The case studies of this volume demonstrate that apart from cities, villages and towns are also increasingly exposed to global flows and economic inequalities, resulting in the remaking of rural places. As a result of increased mobility and growing transnational and global connections, boundaries are fading between cities and the countryside and between Bulgaria and Europe. Some Bulgarian villages are winners while others are losers as a result of this development, leading to a situation of extreme rural diversity.

This book aims to challenge undifferentiated notions of ‘the countryside’, calling for a greater awareness of rural economic and social disparities which are often only associated with urban environments. It also focuses on how the ‘urban’ and ‘rural’ have been reconfigured in Bulgaria following the end of socialism and the advent of globalization, in socioeconomic as well as political, ideological and cultural terms. The volume is based on a collection of papers presented at a workshop that took place at the UCL School of Slavonic and East European Studies on 29 and 30 May 2008. 


‘A fascinating exploration of rural change in Bulgaria, vividly portraying the interconnected challenges of globalization, modernization and postsocialist transition. This important collection highlights a too-often overlooked part of the rural world and is a valuable corrective to the over-emphasis on anglophone experiences in rural studies.’ —Michael Woods, Aberystwyth University


‘Villages in the Balkans are often portrayed as places of tradition. This illuminating volume proves that such an assertion is totally off the mark, showing the transformative and multidimensional impact of globalization on the postsocialist village. This is a timely book on the ambiguities of rural life in one of Europe’s poorest countries.’ —Ulf Brunnbauer, Institute for East and Southeast European Studies, Regensburg


Ger Duijzings is reader in the anthropology of Eastern Europe at the School of Slavonic and East European Studies, University College London.


‘This volume provides impressive evidence that today even in a peripheral country like Bulgaria the village is fully exposed to the dynamics of globalization and Europeanization. The book presents profound insights on the effects of these processes on villages and everyday lives.’ —Klaus Roth, LMU Munich

Table of Contents

Section Title Page Action Price
Global Villages_9780857280732 i
Title iii
Copyright iv
CONTENTS v
PREFACE AND ACKNOWLEDGEMENTS vii
NOTE ON TRANSLITERATION ix
Chapter 1 INTRODUCTION 1
A Brief History of Rural Conditions and Urban–Rural Relations in Bulgaria 2
Key Themes 11
Globalization and Europeanization 11
The global countryside: Urban–rural transformations and rural inequality 16
Summary of Chapters 20
Notes 25
References 26
Chapter 2 RURAL–URBAN RELATIONS IN A GLOBAL AGE 33
The Neoliberal Restructuring of Space 35
Rural–Urban Relations: The Case of Talpa and Its Surroundings 39
Conclusion: Globalizing Rural–Urban Relations 45
Notes 48
References 49
Chapter 3 EVERY VILLAGE, A DIFFERENT STORY: TRACKING RURAL DIVERSITY IN BULGARIA 53
Vectors of Village Variation 55
What’s New? 60
A Conceptual Positionality 63
Note 65
References 65
Chapter 4 SMUGGLERS INTO MILLIONAIRES: MARGINALITY AND SHIFTING CULTURAL HIERARCHIES IN A BULGARIAN BORDER TOWN 67
Tran’s Positionality and Location 68
From Palanka to Postsocialist Border Town 70
Between Urban and Rural: Tran as a Small Balkan Town 72
‘Culture’ and the Ethnicization of the Urban–Rural Divide 73
Border, Cross-Border Exchange and the New ‘Capitalism’ 76
Between Survival and New Capitalist Accumulation in Postsocialist Tran 78
Smuggling, Roma and the Urban Poor: Pieces of a Mosaic 81
Notes 83
References 85
Chapter 5 RURAL DECLINE AS THE EPILOGUE TO COMMUNIST MODERNIZATION: THE CASE OF A SOCIALIST ‘MODEL’ VILLAGE 89
Communist Modernization, Time and Periphery 90
The Rhodopes as the Bulgarian ‘Periphery’ 92
Urbanization: Transforming Villages into Cities ‘At Any Cost’ 94
Postsocialist Transition: The End of a Socialist ‘Model’ Village 96
Semantics of Time in the Postsocialist Village 99
Notes 101
References 102
Chapter 6 NO WEALTH WITHOUT NETWORKS AND PERSONAL TRUST: NEW CAPITALIST AGRARIAN ENTREPRENEURS IN THE DOBRUDZHA 105
The Postsocialist Agricultural Reform: A Return to the Future? 106
Unexpected Consequences and Awkward Agents: The Role of the Arendatori in the Postsocialist Agricultural Sector in the Dobrudzha 110
No Wealth without Personalized Trust Networks 116
Linking City and Countryside 118
Conclusions 120
References 121
Chapter 7 INHERITANCE AFTER RESTITUTION: MODERN LEGISLATIVE NORMS AND CUSTOMARY PRACTICES IN RURAL BULGARIA 123
Notes 132
References 134
Chapter 8 RURAL, URBAN AND RURBAN: EVERYDAY PERCEPTIONS AND PRACTICES 137
Perceiving the ‘Urban’ and ‘Rural’ 139
Living the Urban–Rural Division 142
Urban–rural as global–local 143
Urban–rural as modern–authentic 144
Urban–rural as consumption–work 145
Urban–rural as Gesellschaft–Gemeinschaft 146
Conclusion: Redefining Rurality 147
Notes 149
References 151
Chapter 9 THE KOPRIVSHTITSA FESTIVAL: FROM NATIONAL ICON TO GLOBALIZED VILLAGE EVENT 153
Setting, Festival History and Performers 156
The ‘Folk Tourists’ at the Koprivshtitsa Festival 158
Bulgarian Urbanites at Koprivshtitsa 161
Impromptu Performances: International Communitas 162
Folk Tourists as Performers 163
From National Festival to International Fair 163
The New Millennium: The Globalized Festival Experience 165
Conclusion 166
Notes 167
References 169
Chapter 10 FASHIONING MARKETS: BRAND GEOGRAPHIES IN BULGARIA 173
Consumer Capitalism and Brands 176
Fashion Made in Bulgaria 177
Pirintex 178
Rila Style 180
Buying and Wearing Branded Clothes 181
Conclusions 185
Notes 187
References 187
Chapter 11 GREEK (AD)VENTURES IN SOFIA: ECONOMIC ELITE MOBILITY AND NEW CULTURAL HIERARCHIES AT THE MARGINS OF EUROPE 191
Acquiring Power through Economic Mobility: New Positions, New Lifestyles 193
Narratives about ‘Bulgarian Employees’ 199
The Construction of the ‘Expatriate’ Self 201
Conclusion 203
Notes 203
References 205
LIST OF CONTRIBUTORS 209