Abstract

Sustainability Decoded is the practical shot in the arm that companies need. BOB WILLARD, Sustainability Advantage. The value chain is the tried and true foundation of any profitable business. Sustainability Decoded is a no-nonsense business book that shows you how to increase profits by integrating sustainability into your company's value chain. This practical guide provides innovative tools and approaches for adding value at each station, including: Sustainability Matrix Decision Tool for Codes of Conduct * Triple Bottom Line Short Form * Eco-Label Graphic Matrix * Sustainability Ratio Guide * Life Cycle Analysis Grid * Local-Global Scorecard * The Redesign Card * The Green IT Checklist * The Balanced Scorecard for Life * The Biomimcry Backwards Forwards Tool. Sustainability Decoded provides a profitable means to practice sustainability. It is as useful to the non-business person who needs a quick guide to the practicalities and principles of adding value right across business processes as it is to the seasoned business professional looking for practical and profitable inspiration from sustainability. Includes case studies on Patagonia, and One PacificCoast Bank.
"Sustainability Decoded is the practical shot in the arm that companies need. It clearly and simply gives business managers a way to wrap their arms around profitable sustainability. The part I love best is the Triple Bottom Line Short Form. Like with the other helpful tools in the book, it is an innovative, crisp aid that guides attention to ESG issues. The book is a practical primer for any sized business." Bob Willard, Sustainability Advantage. "This is an excellent introductory primer. It orients you to the landscape, then provides a clear scaffolding, and guides you in filling it in with content that is meaningful to you and your company." Alan AtKisson, author of Believing Cassandra: How to be an optimist in a pessimist's world and The Sustainability Transformation: How to accelerate positive change in challenging times.