BOOK
Marketing of High-Technology Products and Innovations: Pearson New International Edition
Jakki J. Mohr | Sanjit Sengupta | Stanley Slater
(2013)
Additional Information
Book Details
Abstract
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.