Abstract

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers:

·    What are the characteristics for successful entry into new international markets?

·    How can ‘sustainability’ affect decision making within businesses?

·    Why are today’s global investors so concerned about national debt issues?

·    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

·    What strategies can companies such as BP use to repair damaged global reputations?

It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.

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