BOOK
Strategic Marketing: Pearson New International Edition
Todd Mooradian | Kurt Matzler | Larry Ring
(2013)
Additional Information
Book Details
Abstract
For highly applied undergraduate and graduate marketing management or strategy courses.
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.