BOOK
International Business, Global Edition
S. Tamer Cavusgil | Pervez Ghauri | Gary Knight | John Riesenberger
(2013)
Additional Information
Book Details
Abstract
For courses in International Business.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
An innovative teaching and learning system that captures the spirit of International Business.
Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.