Additional Information
Book Details
Abstract
For introductory International Business courses with the need for a brief, accessible text.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.