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Principles of Marketing, Global Edition

Principles of Marketing, Global Edition

Philip Kotler | Gary Armstrong

(2013)

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Book Details

Abstract

For Principles of Marketing courses using a comprehensive text.

 

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.