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Leadership and Nursing Care Management - E-Book

Leadership and Nursing Care Management - E-Book

Diane Huber

(2014)

Additional Information

Book Details

Abstract

Uniquely organized around the AONE competencies, this trusted resource gives you an easy-to-understand, in-depth look at today’s most prevalent nursing leadership and management topics. Coverage features the most up-to-date, research-based blend of practice and theory related to topics such as: the nursing professional's role in law and ethics, staffing and scheduling, delegation, cultural considerations, care management, human resources, outcomes management, safe work environments, preventing employee injury, and time and stress management.

  • UNIQUE! Chapters divided according to AONE competencies for nurse leaders, managers, and executives.
  • Research Notes in each chapter summarize relevant nursing leadership and management studies and highlight practical applications of research findings.
  • Case Studies at the end of each chapter present real-world leadership and management situations and illustrate how key concepts can be applied to actual practice.
  • Critical Thinking Questions at the end of each chapter present clinical situations followed by critical thinking questions to help you reflect on chapter content, critically analyze the information, and apply it to the situation.
  • NEW! Full-color design makes content more vivid and realistic.
  • NEW! Chapter on Communication and Care Coordination covers these integral topics.
  • NEW! Updates to critical thinking exercises, case studies, research notes, and references offer the most current information.
  • NEW! Updated sections on Current Issues and Trends reflect the latest topics in the field.
  • NEW! Relevant Web Sites boxes provide authoritative resources for additional research.

Table of Contents

Section Title Page Action Price
Front Cover Cover
Inside Front Cover ES2
Leadership and Nursing Care Management iii
Copyright iv
Contributors v
Reviewers vii
Preface viii
PURPOSE AND AUDIENCE ix
ORGANIZATION AND COVERAGE ix
TEXT FEATURES x
Critical Thinking Exercises x
Research Notes x
Case Studies x
LEARNING AND TEACHING AIDS x
For Students x
For Instructors x
Acknowledgments xii
Contents xiii
Interactive Review – Leadership and Nursing Care Management e1
Part I: Leadership 1
Interactive Review – Part I e2
Chapter 1: Leadership and Management Principles 1
LEADERSHIP AND CARE MANAGEMENT DIFFERENTIATED 1
THE TWO ROLES OF A NURSE 3
THE LEADERSHIP ROLE 3
LEADERSHIP OVERVIEW 3
Leadership Skills 4
DEFINITIONS 4
LEADERSHIP AND MANAGEMENT ROLES 5
BACKGROUND ON LEADERSHIP 5
LEADERSHIP: FIVE INTERWOVEN ASPECTS 5
Process Part 1: The Leader 6
Process Part 2: The Follower 6
Process Part 3: The Situation 6
Process Part 4: Communication 6
Process Part 5: Goals 7
LEADERSHIP THEORIES 7
Trait Theories 7
Characteristics of Leadership 7
Vision and Trust 8
Leadership Dos and Don'ts 9
Leadership Styles 9
Authoritarian 10
Democratic 10
Laissez-Faire 10
Feminist Leadership Perspective 11
ATTITUDINAL LEADERSHIP THEORIES 11
Situational Theories 11
Fiedler's Contingency Theory 12
Hersey and Blanchard's Tri-Dimensional Leader Effectiveness Model 13
TRANSACTIONAL AND TRANSFORMATIONAL LEADERSHIP 14
CONTEMPORARY LEADERSHIP: INTERACTIONAL AND RELATIONSHIP-BASED 16
Quantum Leadership 16
Servant Leadership 16
CLINICAL LEADERSHIP 16
EFFECTIVE LEADERSHIP 17
FOLLOWERSHIP 18
Types of Followers 18
LEADERSHIP AND MANAGEMENT IMPLICATIONS 19
CURRENT ISSUES AND TRENDS 20
MANAGEMENT OVERVIEW 21
DEFINITIONS 21
BACKGROUND: THE MANAGEMENT PROCESS 22
Practices That Give Executives the Knowledge They Need 22
Practices That Help Executives Convert Knowledge to Action 22
Practices That Ensure That the Whole Organization Feels Responsible and Accountable 22
Planning 23
Organizing 24
Directing 25
Controlling 26
MANAGEMENT IN NURSING PRACTICE 26
Two Roles of the Nurse 26
MANAGEMENT IN ORGANIZATIONS 27
The Nature of Managerial Work 27
Contemporary Management Theories 29
Contingency Theory 30
Systems Theory 30
Complexity Theory 31
Chaos Theory 31
LEADERSHIP AND MANAGEMENT IMPLICATIONS 34
CURRENT ISSUES AND TRENDS 35
Chapter 2: Change and Innovation 37
DEFINITIONS 38
BACKGROUND 38
PERSPECTIVES ON CHANGE 39
Types of Change 39
Organizational Change 40
CHANGE THEORIES 40
Lewin's Change Process 41
Innovation Theory 42
THE PROCESS OF CHANGE 45
Planned Change 45
Change Management 45
Change Management: Small Scale 46
The Human Factor: Resistance 46
Resistance Reframed 47
EMOTIONAL RESPONSES TO CHANGE 47
EFFECTIVE CHANGE 48
LEADERSHIP AND CHANGE 49
Leadership Roles in Change 49
Leaders as Change Agents 49
POWER AND POLITICS 50
LEADERSHIP AND MANAGEMENT IMPLICATIONS 50
CURRENT ISSUES AND TRENDS 51
Chapter 3: Organizational Climate and Culture 55
DEFINITIONS 55
Culture 55
Climate 56
Culture-Climate Link 56
Nursing Work Group or Nurse Practice Environment 57
BACKGROUND 57
RESEARCH 57
Magnet Recognition Program® 58
Patient Safety Culture and Climate 59
Culture Change in Long-Term Care 60
LEADERSHIP AND MANAGEMENT IMPLICATIONS 60
Implications 62
CURRENT ISSUES AND TRENDS 62
Patient-Centered and Family-Centered Care 62
Generational Diversity and the Nursing Shortage 62
Quality and Safety Education for Nurses (QSEN) 62
Part II: Professionalism 65
Interactive Review – Part II 64.e2
Chapter 4: Critical Thinking and Decision-Making Skills 65
DEFINITIONS 65
BACKGROUND 66
Critical Thinking 66
Critical Thinking in Nursing 67
Decision Making 68
DECISION OUTCOMES 70
DECISION-MAKING SITUATIONS 71
ADMINISTRATIVE AND ORGANIZATIONAL DECISION MAKING 72
DECISION-MAKING TOOLS AND STRATEGIES USED TO SOLVE PROBLEMS 73
Trial and Error 73
Pilot Projects 73
Creativity Techniques 73
Decision Tree 74
Shared Decision Making 74
Scenario Planning 74
Worst-Case Scenario 75
Computerized Decision Making 76
Computational Modeling 76
Six Sigma 76
LEADERSHIP AND MANAGEMENT IMPLICATIONS 77
Complexity and Chaos 78
CURRENT ISSUES AND TRENDS 78
Chapter 5: Managing Time and Stress 83
DEFINITIONS 83
CURRENT ISSUES AND TRENDS 84
Bailouts, Bankruptcies, and Unemployment 84
Health Care Reform 84
Nurse Employment During the Last Four Years 85
The Link to Stress and Time Management 85
Stress As We Live It 85
Personal Management of Stress 86
Moral Distress 86
A Strategy to Decrease Stress: Time Management 87
LEADERSHIP AND MANAGEMENT IMPLICATIONS 88
Stress and the Nurse Manager 88
Strategies to Mitigate Stress in the Workplace 89
Time Management in the Unit 91
Stress and Time Management with Staff 91
Chapter 6: Legal and Ethical Issues 94
LEGAL ASPECTS 94
DEFINITIONS 95
LAW AND THE NURSE MANAGER 97
Personal Negligence in Clinical Practice 98
Liability for Delegation and Supervision 98
Liability of Health Care Organizations 99
LEADERSHIP AND MANAGEMENT IMPLICATIONS 100
ETHICAL ISSUES 102
ETHICAL DECISION MAKING IN CLINICAL HEALTH CARE 102
Definitions 103
Code of Ethics 103
Decision-Making Model 103
THE CLASH BETWEEN CLINICAL AND ORGANIZATIONAL ETHICS 104
Perceptions of Staff Nurses and Nurse Managers 104
LEADERSHIP AND MANAGEMENT IMPLICATIONS 105
Part III:Communication and Relationship Building 111
Interactive Review – Part III 110.e2
Chapter 7: Communication Leadership 111
DEFINITIONS 111
BACKGROUND 112
COMMUNICATION LEADERSHIP 113
Management Approaches 113
Spiritual Care and Holistic Communication 114
Spiritual Care of Nurses 115
Are Leaders Prepared to Deliver Outcomes? 115
Humanizing Nursing Communication Theory (HNCT) 115
Communication 120
LEADERSHIP AND MANAGEMENT IMPLICATIONS 121
Overview of Groups 121
Situational Leadership® for Groups 122
Communication Within the Group 123
CURRENT ISSUES AND TRENDS 124
The Hostile Workplace 124
Spirituality in Practice 124
Teaching Communication 124
Chapter 8: Team Building and Working with Effective Groups 128
DEFINITIONS 129
BACKGROUND 130
WHY GROUPS ARE FORMED 131
ADVANTAGES OF GROUPS 132
DISADVANTAGES OF GROUPS 133
Premature Decisions 133
Individual Domination 133
Disruptive Conflicts 133
GROUP DECISION MAKING 133
WORKING WITH TEAMS 134
Types of Teams 134
Team Dynamics 135
COMMITTEES 136
Types of Committees 137
EFFECTIVE MEETINGS 138
Preparing for Meetings 138
Leader Duties 139
CONSTRUCTIVE GROUP MEMBERS 140
DISRUPTIVE GROUP MEMBERS 141
Compulsive Talkers 141
Nontalkers 141
Interrupters 141
Squashers 141
Busybodies 142
MANAGING DISRUPTIVE BEHAVIOR IN GROUPS 142
LEADERSHIP AND MANAGEMENT IMPLICATIONS 142
CURRENT ISSUES AND TRENDS 143
Creating Healthy Workplaces 143
Collective Leadership Teams 143
TeamSTEPPS 143
Using Groups for Innovation 143
Multidisciplinary Teams 145
Chapter 9: Delegation 147
DEFINITIONS 147
BACKGROUND 148
PROCESS OF DELEGATION 148
Delegation Facets 150
DELEGATION PITFALLS AND SOLUTIONS 151
LEGAL ASPECTS OF DELEGATION AND SUPERVISION 153
LEADERSHIP AND MANAGEMENT IMPLICATIONS 154
CURRENT ISSUES AND TRENDS 156
Chapter 10: Power and Conflict 159
tPOWER 159
DEFINITIONS 160
Empowerment 160
AUTHORITY AND INFLUENCE 161
Influence Tactics 161
SOURCES OF POWER 162
Individual Sources of Power 162
Other Sources of Power 162
THE POWER OF THE SUBUNIT 165
LEADERSHIP AND MANAGEMENT IMPLICATIONS 166
POWER AND LEADERSHIP 166
Centrality and Substitutability 168
CONFLICT 168
BULLYING AND DISRUPTIVE BEHAVIOR 169
DEFINITIONS 169
VIEWS OF CONFLICT 170
TYPES OF CONFLICT 170
STAGE MODELS OF CONFLICT 172
Cause, Core Process, Effect 172
Causes of Conflict 173
The Core Process of Conflict 173
Effects of Conflict 173
CONFLICT SCALES 174
CONFLICT MANAGEMENT 174
Conflict Management Strategies 175
Conflict Handling Intentions 175
Conflict Resolution Strategies 175
Face Negotiation Theory 177
Conflict Resolution Outcomes 177
Conflict Resolution Inventories 178
Studies of Conflict Management in Nursing 178
LEADERSHIP AND MANAGEMENT IMPLICATIONS 179
Organizational Conflict 179
Sources of Conflict in Organizations 179
CURRENT ISSUES AND TRENDS 182
Nurse-Led Innovations 182
Research 183
Scope of Practice 183
Interprofessional Collaboration 183
Leadership 183
Technology 184
Chapter 11: Workplace Diversity 186
DEFINITIONS 187
BACKGROUND 187
Diversity of Employees and Patients 187
HISTORY 188
NATIONAL STANDARDS ON CULTURALLY AND LINGUISTICALLY APPROPRIATE SERVICES 190
COMMUNICATION 191
LEADERSHIP AND MANAGEMENT IMPLICATIONS 192
Multicultural Teams 192
High Context and Low Context 192
Generational Workforce Diversity 193
Baby Boomers 193
Generation X 194
Millennials 194
CURRENT ISSUES AND TRENDS 194
Attracting a Culturally Diverse Workforce 194
Part IV: Knowledge of the Health Care Environment 197
Interactive Review – Part IV 196.e2
Chapter 12: Case and Population Health Management 197
CARE COORDINATION AND INTEGRATION 197
DEFINITIONS 198
CASE MANAGEMENT OVERVIEW 198
Case Management 200
Critical Pathways 201
BACKGROUND 202
Case Management Models 202
History of Case Management 205
THE CASE MANAGEMENT PROCESS 207
Assessment 207
Planning 207
Facilitation 207
Advocacy 208
CASE MANAGEMENT IMPLEMENTATION 208
DEVELOPMENT OF CASE MANAGEMENT PROGRAMS 209
LEADERSHIP AND MANAGEMENT IMPLICATIONS 210
CURRENT ISSUES AND TRENDS 211
DISEASE MANAGEMENT 212
DEFINITIONS 213
Differentiation of Case Management and Disease Management 215
Related Definitions 215
Continuum of Care 215
Population Health Management 216
BACKGROUND 217
Disease Management Programs 217
Disease Management Models 218
History 220
POPULATION-BASED PROGRAM PLANNING 221
POPULATION-BASED RISK ASSESSMENT 222
LEADERSHIP AND MANAGEMENT IMPLICATIONS 223
Managing the Continuum of Care 223
CURRENT ISSUES AND TRENDS 224
Chapter 13: Organizational Structure 226
DEFINITION 226
ORGANIZATION THEORY 226
Objective Perspective 227
Subjective Perspective 227
Postmodern Perspective 227
KEY THEORIES OF ORGANIZATIONS AS SOCIAL SYSTEMS 228
Bureaucratic Theory 228
Scientific Management School 228
Classical Management Theory 230
Human Relations School 230
Open System Theory 230
KEY ORGANIZATIONAL DESIGN CONCEPTS 231
Division and Coordination of Labor 231
Organizational Forms 233
Functional Form 233
Program Form 234
Parallel Form 235
Modified Program Form 235
Matrix Form 235
Hierarchy 235
ORGANIZATIONAL CHARTS 237
ORGANIZATIONAL SHAPES 237
POWER 240
LEADERSHIP AND MANAGEMENT IMPLICATIONS 242
CURRENT ISSUES AND TRENDS 243
Chapter 14: Decentralization and Shared Governance 246
DEFINITIONS 246
Centralization and Decentralization 246
SHARED GOVERNANCE 249
History 249
Implementation 250
Challenges 251
LEADERSHIP AND MANAGEMENT IMPLICATIONS 252
CURRENT ISSUES AND TRENDS 254
Chapter 15: Professional Practice Models 256
DEFINITIONS 257
BACKGROUND 258
Professional Practice Models 258
Mission Statements 258
Vision Statements 259
Values Statements 259
Policies and Procedures 260
Policies 261
Procedures 261
Healthy Work Environment 262
TRADITIONAL NURSING CARE DELIVERY MODELS 263
Private Duty Nursing 263
Functional Nursing 265
Team Nursing 265
Primary Nursing 266
Case Management 267
EVOLVING MODELS 268
Patient- and Family-Centered Care 268
INNOVATIVE AND FUTURE MODELS 269
Affordable Care Act of 2010 269
LEADERSHIP AND MANAGEMENT IMPLICATIONS 270
CURRENT ISSUES AND TRENDS 271
Chapter 16: Evidence-Based Practice: Strategies for Nursing Leaders 274
DEFINITIONS 274
MODELS 277
IMPLEMENTING EVIDENCE-BASED PRACTICE CHANGES 278
AN EVIDENCE-BASED PRACTICE EXEMPLAR 280
Process 280
Synthesis of the Evidence 280
The Practice Change 280
Implementation 281
Evaluation 282
ORGANIZATIONAL INFRASTRUCTURE AND CONTEXT 283
LEADERSHIP ROLES IN PROMOTING PRACTICE 284
LEADERSHIP AND MANAGEMENT IMPLICATIONS 286
CURRENT ISSUES AND TRENDS 287
Chapter 17: Quality and Safety 291
DEFINITIONS 291
HEALTH CARE QUALITY IN THE TWENTY-FIRST CENTURY 293
COLLABORATION AND HEALTH CARE QUALITY AS PROFESSIONAL NURSING IMPERATIVES 294
INDUSTRIAL MODELS OF QUALITY 295
STANDARDS OF QUALITY 297
Structure Standards and Measures 297
Process Standards and Measures 297
Outcome Standards and Measures 297
EMERGING MODELS OF HEALTH CARE PERFORMANCE AND QUALITY ASSESSMENT AND MANAGEMENT 299
Six Sigma 299
Lean Enterprise 299
Malcolm Baldrige National Quality Award Program 299
ISO 9000 300
High-Performance Organizations 301
Magnet Designation 301
COSTS ASSOCIATED WITH POOR HEALTH CARE QUALITY 301
LEADERSHIP AND MANAGEMENT IMPLICATIONS 303
Planning for Health Care Quality 303
CURRENT ISSUES AND TRENDS 305
A Nurse Manager's Health Care Quality Toolbox 305
HEALTH CARE SAFETY AND HEALTH CARE ENTERPRISE RISK MANAGEMENT 309
Accreditation and Regulatory Influences on Quality 309
Data Collection and Public Reporting of Quality Outcomes 311
Health Care Safety and Quality Improvement 313
Sentinel Events 315
National Patient Safety Goals 316
The Accountability Imperative and Patient Engagement 317
Health Care Enterprise Risk Management 317
Educating Nurses About Quality and Safety 319
Advancing Quality and Safety Policy 319
Chapter 18: Measuring and Managing Outcomes 322
DEFINITIONS 322
OUTCOMES MANAGEMENT 324
INFLUENCES ON OUTCOMES 324
MEASUREMENT OF OUTCOMES 325
ELEMENTS OF OUTCOMES RESEARCH 325
Variable Selection 325
Risk Adjustment 325
LEADERSHIP AND MANAGEMENT IMPLICATIONS 325
CURRENT ISSUES AND TRENDS 326
Part V: Business Skills 330
Interactive Review – Part V 329.e2
Chapter 19: Strategic Management 330
DEFINITIONS 330
STRATEGIC PLANNING PROCESS 331
Developing a Mission and Vision 331
Setting Objectives 332
Developing an Implementation Strategy 333
Implementing the Strategy 333
Evaluating Effectiveness 334
ELEMENTS OF A STRATEGIC PLAN 335
IMPLEMENTATION OF THE STRATEGIC PLAN 335
LEADERSHIP AND MANAGEMENT IMPLICATIONS 336
CURRENT ISSUES AND TRENDS 336
Chapter 20: Confronting the Nursing Shortage 339
DEFINITIONS 339
BACKGROUND 340
The RN Workforce 341
NURSING SHORTAGE TIME LINE OF EVENTS AND PREDICTIONS 341
FACTORS CONTRIBUTING TO THE NURSING SHORTAGE 343
Supply 343
Nursing Education 343
Demographic Factors 345
Aging of the RN Workforce 345
Work Environment Factors 346
Workload 347
Autonomy 347
Relations with Managers 347
Compensation 347
Changing Composition of the RN Workforce 347
International Recruitment 348
Demand 349
Changing Demographic Nature of the Population 349
Health Delivery System 350
AMERICAN NURSES ASSOCIATION'S CALL TO ACTION 350
RECRUITMENT 352
Recruitment of Professional Nurses: The Evidence-Based Magnet Recognition Program® 353
Human Resources, Managerial, and Staff Roles Associated with Recruitment 353
Position Posting 354
Advertising 354
Screening 355
Interviewing 355
Selecting 356
Orienting 356
Counseling and Coaching 356
Performance Evaluation 357
Staff Development 357
RETENTION: NEW GRADUATES AND EXPERIENCED REGISTERED NURSES 357
TURNOVER: COST AND MANAGEMENT STRATEGIES 360
LEADERSHIP AND MANAGEMENT IMPLICATIONS 362
CURRENT ISSUES AND TRENDS 363
Chapter 21: Staffing and Scheduling 367
DEFINITIONS 368
FRAMEWORK FOR STAFFING MANAGEMENT 369
STRATEGIES INFLUENCING STAFFING MANAGEMENT 369
American Nurses Association Principles for Nurse Staffing 369
Patient Acuity 371
Nursing Care Delivery Models 372
American Organization of Nurse Executives 373
Staffing Recommendations by Professional Organizations 373
The Joint Commission Staffing Regulation 373
Collective Bargaining Agreements and Staffing Management 373
LEADERSHIP AND MANAGEMENT IMPLICATIONS 374
Legislative Impact on Staffing Management 374
THE STAFFING MANAGEMENT PLAN 375
Forecasted Workload and Staffing Pattern (Core Coverage) 375
Position Control 376
Scheduling 377
Demand Management 378
Staffing Allocation and Resource Pool 379
Patient Assignments 381
ORGANIZATIONAL OUTCOMES 381
Staffing Effectiveness 381
The Staffing Evidence on Quality 381
CURRENT ISSUES AND TRENDS 383
Chapter 22: Budgeting, Productivity, and Costing Out Nursing 387
BACKGROUND 387
DEFINITIONS 388
THE BUDGET PROCESS 388
Capital Budget Development 389
Operating Budget Development 389
TRACKING AND MONITORING OF BUDGETS 391
LEADERSHIP AND MANAGEMENT IMPLICATIONS 391
Fiscal Responsibility for Clinical Practice 392
Evaluation of Budget Expenditures 393
Costing Out Nursing Services 393
PRODUCTIVITY 394
MEASURES OF PRODUCTIVITY 394
CURRENT ISSUES AND TRENDS 395
Evaluation of Budget Expenditures 395
Nurses Nearing Retirement 395
Integration of Economics into Clinical Practice 396
Multigenerational Nursing Workforce 396
Chapter 23: Performance Appraisal 399
DEFINITIONS 399
PERFORMANCE APPRAISAL PROCESS 399
ORGANIZATIONAL CULTURE AS A CATALYST TO IMPROVING PERFORMANCE 401
SUBCULTURES AND STAKEHOLDERS 401
GOALS FOR PERFORMANCE APPRAISAL 402
Roles and Expectations of Team Members 402
Manager's Role 403
Melding Multiple Sources of Input 403
PERFORMANCE APPRAISAL AND RETENTION 404
PERFORMANCE APPRAISAL CRITERIA 404
ALTERNATIVE TYPES OF APPRAISAL 405
RELIABILITY AND VALIDITY IN MEASUREMENT 406
LEADERSHIP AND MANAGEMENT IMPLICATIONS 407
Developing Staff Members Through Performance Appraisal 407
CURRENT ISSUES AND TRENDS 407
INTERACTIVE GROUP EXERCISE 408
Chapter 24: Prevention of Workplace Violence 410
DEFINITIONS 411
REGULATORY BACKGROUND 411
NIOSH Recommendations 412
OSHA Guidelines 412
LEADERSHIP AND MANAGEMENT 412
Management Frameworks 412
Human Resource Management Policies 415
Leadership and Management Implications 417
LEGAL IMPLICATIONS 418
CURRENT ISSUES AND TRENDS 418
Predicting Violence as a Prevention Strategy 418
Environmental Design 419
Collaboration 420
Increased Government Oversight 420
Horizontal Violence 420
Post-Incident Response 421
Chapter 25: All-Hazards Disaster Preparedness 423
TRANSITIONING THEORY INTO PRACTICE FOR ALL-HAZARDS PREPAREDNESS 423
DEFINITIONS 424
GETTING STARTED: FIRST STEPS 425
Creating an All-Hazards Preparedness Task Force 425
Performing an Effective Gap Analysis 428
Keeping the Momentum Going 430
Working the Issues List 431
Establishing a Common Nomenclature, Structure, and Role Definition for Writing All-Hazards Preparedness Plans 431
Creating Procedural Annexes to All-Hazards Preparedness Plans 431
Creating an All-Hazards Planning Subgroup 432
Developing a Command Center 432
Setting up the Command Center Room 433
Developing Processes in the Command Center 433
Testing the All-Hazards Preparedness Plans and Command Center 433
Establishing the Hospital's Role in the Community 434
Helping Staff Overcome Fear Associated with Disaster and All-Hazards Preparedness 434
LEADERSHIP AND MANAGEMENT IMPLICATIONS 435
Moving into the Future with Confidence 435
CURRENT ISSUES AND TRENDS 435
Chapter 26: Data Management and Clinical Informatics 441
DEFINITIONS 442
NURSING’S DATA NEEDS 443
NURSING INFORMATICS 445
ELECTRONIC HEALTH RECORD 445
HEALTH INFORMATION EXCHANGES 447
EFFECTIVENESS 448
STANDARDIZED CLINICAL TERMINOLOGY 449
NURSING MANAGEMENT MINIMUM DATA SET 450
LEADERSHIP AND MANAGEMENT IMPLICATIONS 450
CURRENT ISSUES AND TRENDS 452
Chapter 27: Marketing 455
DEFINITIONS 456
BACKGROUND 457
MARKETING STRATEGY 457
THE MARKETING PROCESS: FOCUS ON MARKETING MIX 459
LEADERSHIP AND MANAGEMENT IMPLICATIONS 460
CURRENT ISSUES AND TRENDS 462
References 465
Index 523
Inside Back Cover ES3