Abstract

Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world.

• Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice.
• Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice.
• A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more.
• Self-Reflection boxes put concepts into a realistic context through Sandy Fritz’s personal experiences in massage practice.
• Learning Activity boxes reinforce your understanding and challenge you to apply what you’ve learned in an engaging workbook format.
• Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations.
• Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice.
• More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies.
• Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.