Additional Information
Book Details
Abstract
The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| INTRODUCTION XI | |||
| ACKNOWLEDGEMENTS | |||
| PART ONE | |||
| 1. Twenty years of misguided development 1 | |||
| 2. Microprojects- a new world-wide development 9 | |||
| 3. Development of the Third World- a continual concern of the Club of Rome 17 | |||
| PART TWO | |||
| 4. First aid, then development 21 | |||
| 5. Factors of impoverishment 26 | |||
| PART THREE | |||
| 6. Factors of development 69 | |||
| 7. NGOs: a new world phenomenon 75 | |||
| 8. NGOs in the field 90 | |||
| 9. The significance of NGO activity around the world 112 | |||
| 10. Accountability 123 | |||
| PART FOUR | |||
| 11. Can NGOs limit the factors of impoverishment? 135 | |||
| 12. Can NGOs create factors of development? 146 | |||
| 13. Obstacles and limits to NGO action 202 | |||
| PART FIVE | |||
| 14. Economic and social achievements | |||
| 15. A new approach to development | |||
| Conclusion | |||
| APPENDIX I: Methodology of the study | |||
| APPENDIX II: List of projects visited | |||
| APPENDIX III: The Club of Rome |